By now, we’ve all heard of Bud Light.
If you’ve ever tried it, you know it’s the most popular beer in America.
Now it’s also the most beloved.
But Bud Light isn’t the only brand in the spotlight.
A new study finds that Coke, which makes Bud, is now the best-selling beer in all of the world.
So what’s going on here?
For starters, the study found that the popularity of Bud light has actually increased since 2009, when the brand was introduced.
That year, PepsiCo, a division of PepsiCo Industries Inc., was in second place with 8.5 million barrels of beer sold per month.
Since then, sales have grown at a rapid pace.
The study’s authors, Mark S. Schmitt and Jonathan Gershenson, found that PepsiCo sold 5.9 million barrels a month in the third quarter of 2020.
Coke, meanwhile, sold just 3.6 million barrels in the same period.
But the difference is not a matter of how much Bud light is sold.
Bud Light is a more popular drink than Coke.
The beer that comes from Bud Light has more calories per serving than Coca-Cola and less than Bud Light, according to the study.
And the study authors found that Bud Light sells more than Coke does in a month.
That’s not surprising: Bud Light contains about 10 percent fewer calories than Coke, the authors write.
What’s more, Bud Light doesn’t taste as bad as Coke or Pepsi, which are often considered the two most popular beverages in the United States.
The report found that in the past 12 months, sales of Budlight have increased more than 20 percent.
The researchers used the results of the study to compare the two beverages, finding that the Bud Light brand had a 36 percent increase in sales between June 2020 and September 2020.
The brand also gained a whopping 37 percent in sales from the first quarter of 2021 to the first third quarter, and an even greater 40 percent in the second quarter of 2019.
“We see the trend in both Coca-colas and Bud Light continuing and it is encouraging that this trend is accelerating,” Schmitt said.
The reason for the rapid growth in Bud Light sales is probably a combination of the increased popularity of the drink and the increased use of Bud by people.
More and more people are taking Bud Light as a drink, and that’s a good thing, said study coauthor Jennifer Gertner, a doctoral student in marketing at the University of Southern California.
But there are downsides to this growing popularity, too.
For one thing, it could put Bud Light out of business.
The authors noted that if people don’t like the taste of Bud, they won’t buy it.
In fact, Bud-light sales are down across the board, according the report.
And even the biggest brands don’t seem to be keeping up with the market.
“It is possible that there is an inability of brands to maintain and grow their own sales while competing against each other, which could limit Bud Light’s growth,” the authors wrote.
The trend of Bud-lite sales is likely a result of the fact that Bud is one of the most expensive drinks to make, Gertson said.
Consumers don’t want to pay the price of making a higher-calorie drink, she said.
So if you’re not a fan of the taste, then don’t buy the drink.
“If the company can’t sustain Bud Light to be profitable, then it will have to change,” she said, adding that the company is “working to help Bud-lights become more affordable.”
This story is part of a series of stories that are being published on BloombergBusinessweek.